In this episode, we are talking to Kara Lambert about Starting With the End in Mind.

Kara is a Business Coach and Social Media Consultant with a wealth of knowledge.

In Kara’s business journey, she has transitioned from corporate to running a successful creative business to now helping other business owners understand the psychology behind social media and how to use it in their business.


About the episode:

0.42 Interview Starts

1.00 Kara’s Bio

1.55 Kara’s creative outlets

2.55 Kara’s journey to the business she runs today

4.45 Kara’s first creative business and building it as one of the early adopters of Facebook Business pages

5.48 Losing 1000 Facebook fans overnight and experiencing the many Facebook algorithm changes

6.25 Transitioning into her coaching and social media business

7.45 Social Media from a creative business owner and a coaches point of view

8.38 How Kara helps businesses and keeps creating in her own business

9.30 Blogging

10.40 Kara’s initial business as a copywriter and her podcast interview with Marc Mawhinney (click here to listen to it)

12.17 Personal Branding and Kara’s advice on how to tell whether you are a personal brand or need a business name

14.00 Why we are all personal brands on social media

15.33 Social Media for creatives and comparisonitis

16.25 Addressing the seemingly negative effects of social media

17.15 Karas brush with a copycat business owner

19.15 Focus on your customers and audience.

21.13 Starting with the end in mind

22.20 What motivates us? Why are you in business?

23.25 Understanding the psychology that social media platforms are using

25.22 Building a business that meets your needs and knowing what that is

27.00 Understanding the risk of doing and not doing things in your business

28.00 Social Media for Creatives

29.15 Put your audience first and not by repetitively selling to them

31.25 The story behind creatives

32.15 How can you work with Kara

35.38 Kara’s final advice – Put your audience first to succeed at social media


 Offer for Podcast Listeners:

Kara would like to offer a 2 + 1 coaching experience. An initial 2 hr deep dive session followed up by a 1 hr follow up session a few weeks later. These sessions can cover business or social media, including Facebook Ads. The retail value is $450, but there is a saving of $100 for bookings to Creative Soul Mamas using this link:


How you can connect with and follow Kara and her work:

Website Links:


Social Media Links:






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