Your Why

An important piece of the puzzle of understanding your unique identity in business is your Why.

Who you are, what you do and why you do what you do reveals itself through your Why.

Your Why gives context to your reason and purpose.

It is the fundamental reason for your uniqueness and your purpose for doing what you do.

Your Why gives you clarity and focus. It is the underlying current of energy that goes out into the world when you release your products and services. It gives your content the value that draws your audience to you.

It is the feelings and emotions that bring your content, products and services to life.

When you create content, your Why subconsciously provides character and personality to your purpose and gives your words and images a voice to provide reason.

Why your Why is Important Blog Post

Why do I need to know the Why?

The popular business phrase ‘Like, Know, Trust is a good reason to know your Why.

Character = LIKE. It provides interest and a sense of likeability.
Personality = KNOW. It provides insight into you and your reality.
Voice = TRUST. It provides the emotions and feelings that drive authenticity. People hear you and what value you bring to them.

How do I get clarity on my Why?

Getting clarity on your Why is a very personal journey.

There are many ways you could delve into your Why, both formally through things like a course, workshop or coaching, or informally through your own work such as reading books on the topic, journaling and just being open and ever curious about why it is you do what you do.

Being aware of your Why will allow it to constantly reveal itself to you as it changes and evolves.

Be Kind to Yourself

If you are new to thinking about your Why and articulating this, then you may need to work on this over the course of a few days, weeks or even months to really get to the depths of your Why.

Be kind to yourself. Don’t expect it to all come together in one day. Lower your expectations and think of this as an ever-evolving Why.

Your Why can and will change over time, as life and circumstances change. The most important thing to do is have an awareness of your Why, and understand in this moment what your Why is and how it relates to and is presenting itself in your content.

Your First Draft Why

It is very common to start with surface level or obvious reasons as your Why before you are able to really dig deep.

Surface level answers you may come up with initially are things like ‘My Why is my family’, or ‘My Why is to create abundance’.

While these are perfectly valid, they don’t really give an emotion or feeling, they give a concept of your Why. A first draft if you like.


Small Steps

To get you started on your journey to uncovering or diving deeper with your Why, here are a few questions to provide the first small steps.

They may not contain all of the answers to your Why but they are prompts to move you forward on your journey. Just follow the path and be open to whatever comes up.

Write your answers in your journal or a notebook. If you are a visual person like I am, you could also get a sheet of art paper out and write all over it with some words that answer these questions to get you started.

Your Why Prompts

Your Why Prompts

Once you have answered these questions or as many as you can/want to, go back through and try to write a sentence or 2 on why you wrote these answers.

In other words, dig a little deeper (see below for more information on how to do that).

Look for meaning. Improve your awareness of your Why.

Hint: If you couldn’t, or didn’t want to answer some of these questions, there may also be some hidden Why meaning there. Explore this too.

Writing your Why

What did you uncover? Did any new ideas, concepts or threads start to appear? Did you perhaps get confirmation of what you thought your Why to be?

Remember, be kind to yourself. Everyone’s journey is different. You don’t have to have all the answers right now.

Keep exploring, being curious, asking questions, taking small steps, defining your Why.

But also take time to articulate what you know for sure in this moment. It doesn’t need to be perfect, it just needs to be.

This is your chance to write the first draft of your Why.

Use the below sentence as a guide to writing out your first draft Why by filling in the blanks in your journal or in your notebook, using your discoveries from the previous exercise.

I am ________________________________________________ which allows me to _________________________________________________________.

As an example: I am creating a business that fulfils my passion for creativity and my purpose of empowering women in business which allows me to be my own boss, work from home to be here for my daughters and earn a good income while creating all day long!


Dig a little deeper

Back in episode 13 of the Creative Soul Mamas Podcast, I spoke to Rebecca Brown about Play, Purpose and Prosperity.

If you want to delve a little deeper into this subject, then this is a good episode to listen to.

You can check it out and take a listen here:

Episode 13 – Rebecca Brown

Play Purpose and Prosperity Episode link in blog


Until next time,

May your creative soul always shine,


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